Trends in Consumer Preferences for Aerosol Products

The aerosol industry in the UK is evolving rapidly, driven by shifts in consumer behaviour, regulatory pressures, and advances in technology. Brands and manufacturers that pay attention to consumer preferences are better positioned to develop successful, compliant, and future-ready products. At Hydrokem, we closely monitor these trends to ensure our clients’ products remain competitive in the marketplace.

This article outlines the key consumer trends shaping the demand for aerosol products in the UK and beyond.

1. Demand for Sustainable and Eco-Friendly Aerosols

One of the most significant shifts in recent years is the growing consumer focus on sustainability. Shoppers are actively seeking products that reduce environmental harm, avoid unnecessary chemicals, and come in recyclable packaging.

According to a survey by the UK Department for Environment, Food & Rural Affairs (DEFRA), over 80% of British consumers support more sustainable product options, even if they come at a higher price point.

In aerosol manufacturing, this translates to:

• Interest in low-VOC or VOC-free formulations
• Preference for non-flammable propellants or bag-on-valve systems
• Demand for recyclable aluminium and steel cans
• Reduced use of single-use plastics and non-biodegradable materials

Hydrokem supports this trend with eco-conscious formulations and sustainable packaging options for clients.

2. Preference for Fragrance-Driven and Functional Products

While aerosols are often associated with fragrance, modern consumers expect more than just a pleasant smell—they want purpose-built functionality. There is increased demand for multi-benefit products that combine freshness, sanitisation, and even therapeutic effects.

Popular hybrid categories include:

• Air fresheners with antibacterial or antiviral action
• Room sprays that support mood or wellbeing (e.g. lavender for sleep)
• Cleaning sprays with long-lasting fragrance retention

This reflects a broader trend towards wellness and cleanliness, particularly in post-pandemic Britain, where hygiene remains top-of-mind for many households.

3. Rise of Personalisation and Niche Product Segments

Consumers are increasingly drawn to products that feel unique, customised, or relevant to their lifestyles. This is especially true in sectors such as personal care and home fragrance, where users look for signature scents or specialised formulations.

Emerging niche preferences include:

• Gender-neutral or unisex body sprays
• Pet-safe household aerosols
• Scents inspired by local botanicals or cultural identity
• Natural or essential oil-based aerosols

For brands, this trend offers a valuable opportunity to segment the market and cater to specific demographics. Hydrokem’s private label and custom formulation services are designed to help clients tap into these niches effectively.

4. Shift Towards Convenience and Portability

Busy lifestyles have increased demand for aerosol products that are easy to use on-the-go. Compact, travel-sized, or dual-purpose sprays are gaining popularity—especially in urban areas where consumers value portability.

Examples of this trend include:

• Pocket-sized sanitising sprays
• Deodorant sprays for commuters or gym users
• Compact air fresheners for small living spaces and vehicles

As part of our packaging consultancy, Hydrokem works with clients to identify the most suitable can sizes and dispensing mechanisms to meet consumer needs for convenience.

5. Transparency and Clean Labelling

Modern consumers are more informed than ever. They want to know what’s inside the products they use—and they expect clarity, honesty, and traceability.

The Competition and Markets Authority (CMA) and DEFRA have released guidance warning against vague environmental claims and have encouraged businesses to be specific and verifiable with their product labels.

Consumers now look for:

• Ingredient transparency
• Allergy declarations
• “Free from” claims (e.g. parabens, phthalates)
• Certifications for cruelty-free, vegan or ethical sourcing

Hydrokem ensures that all product labelling complies with UK REACH, CLP, and CMA green claims guidance, helping brands stay compliant and trusted.

6. Interest in Local and British-Made Products

Buying British remains an important value for many consumers. According to research published by YouGov and the ONS, there’s growing interest in products manufactured within the UK due to perceptions of better quality, reduced carbon footprint, and support for local jobs.

Key consumer sentiments include:

• Confidence in British regulatory standards
• Faster delivery and fewer supply chain issues
• Pride in buying UK-made goods

Hydrokem’s North West-based manufacturing site proudly serves UK and international brands looking for local production expertise.